Growing eCommerce as a sales channel has never been more important nor more difficult than it is today. Taking orders online is no longer an option and is today’s fastest growing and most important sales and influence channel for most industries.
As businesses and consumers spend more online, sellers are also investing more in their digital sales channels. ECommerce marketing budgets have never been bigger and the competition for ECommerce customers has never been more fierce.
Greg began his marketing career enthralled by the power of marketing to measure exactly what worked (and what didn’t). He loves to test, analyze and optimize in the hunt for a better way to generate demand. Over the course of his career he has built and managed three different ECommerce sites and consulted with dozens more. Greg is the author of the book SEO for eCommerce.
Siu Po has worked both the Sales & Marketing side of demand generation. Siu Po has extensive experience designing digital transformations and linking Sales strategies to Sales channels. Siu Po loves to work at a crisp pace and takes a methodical approach to building results oriented programs.