Free eBook: Digital Marketing for CEOs
Marketing teams require unique leadership skills
Some typical CEO skills will get in the way of leading your marketing team.
Marketing is not an algorithm
There is no one-size-fits-all marketing formula that works every time. Learn how to find your unique message and stand out for customers.
CEOs need one simple math lesson
It's not hard math, but many Marketing teams so reluctant to let math be their guide. Learn the formula that will drive your ROI.
A/B Testing for CEOs
There is much your Marketing team won't tell you about A/B testing that as CEO, you need to know.
How to hire digital marketers
Digital marketers are a unique breed of Marketers. This book gives you the questions you'll want to ask to determine if a candidate will be successful.