WHAT WE’LL DO…
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Analyze the content on a handful of your eCommerce products
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Compare your presentation to your top competitors
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Identify content gaps that exist with your competitors, yet that are missing from your pages
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Identify your competitors’ strengths and weaknesses
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Use this intelligence to create competitive content samples
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Share the results in a 30-minute meeting with you!
DynEcom Deliverables
Page Performance. We’ll summarize the page’s current Search performance and compare that to the top competitors.
Gap Identification. For your strongest competitors, we’ll identify content gaps that are missing from your page.
Sample Content. While every client will have a unique style guide and the content strategy will vary by client, for purposes of sample content, we typically include the following content elements:
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Product Title
Optimized for traditional SEO
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Product Description
A single paragraph that encompasses the competitively most consistent product elements.
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Features And Benefits
Our goal is not to overwrite the content that’s currently working for you, but to identify features and benefits that customers have that are missing from your product page.
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Product Attributes
We’ll include all verified attributes. Our Q/A process will exclude questionable attributes that competitors might use and will rely on validated attributes, values, and units of measure in a table format.
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Applications
We’ll identify applications and use cases for this product and create a bullet list.
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Comparison
We’ll identify alternative products and compare the client’s product in an honest but favorable light.
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FAQs
We’ll identify questions customers ask from across the internet and present the corresponding answers.
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Customer Concerns
We’ll identify the most likely objections to purchasing the product and overcome those objections.
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Site Benefits
Since most AI referred customers will land directly on a product page, it’s important for the product page to incorporate all relevant site benefits.
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Schema
While almost all sites use some form of structured data, DynEcom dramatically expands the use of Schema and tries to duplicate all relevant information that’s presented to the customer in a machine-readable format that isn’t seen by the customer.